Wilmington Alliance collaborates with multiple partners to support entrepreneurs and many small business owners on their path to success. In 2024, we completed the last year of the National League of Cities’ program focused on fostering local economic growth through entrepreneurship. Wilmington Alliance was the lead agency responsible for working with the City of Wilmington administration and other partners to execute the work related to the implementation of milestones outlined through that program. To continue with the strategies learned through this four-year participation, Wilmington Alliance is an affiliate of the Kauffman Foundation, bringing their nationally recognized FastTrac entrepreneurial training program to Delaware.
Started during the pandemic in 2020 as a “shop local” campaign and online small business directory, WilmingtonMADE has grown to assist local entrepreneurs through training, individualized coaching, business development, and backend support services. Approved business owners are matched with contracted vendors to provide these services, free of charge. Wilmington Alliance also hosts monthly learning opportunities and workshops, where local entrepreneurs can receive training from paid subject matter experts. These professional services can lead to business stability and growth and improve operations while increasing customer engagement.

